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Hero Brand Ad (2:37)
YMCA OF GREATER TORONTO

Shine On 2023 Brand Campaign "Obstacles"

Our new brand awareness campaign continues the storytelling of last year's "Obstacles" campaign which builds on the theme that everyone deserves the opportunity to ignite their true potential. It highlights youth homelessness, employment struggles, physical and mental health issues, and shows the Y is a safe place that provides support, positivity and guidance, and allows people to let their potential shine.

2023 Obstacles Campaign

TV Commercials

Keep an eye out for our TV commercials on: City TV, Sportsnet, CTV, Global, OMNI, Stack TV, CP24, and CBC Gem.

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Hero Brand Ad (2:37)

Long-Form Ad (2:37)

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Three campers outdoor, smiling. One camper is holding a soccer ball

Programs for Everyone (30s)

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Shelter Services (30s)

Housing Programs (30s)

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Employment Services (30s)

Employment Services (30s)

Radio Ads

Listen for our radio ads and during your favourite podcasts.


With hundreds of programs and services, see what you can achieve at the Y.

From youth shelters to job training, mental health counselling, and beyond, the Y offers hundreds of programs that empower people to shine their brightest.

Billboards & Transit

Watch for our ads on billboards, buses and subways across the GTA.

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Digital Ads

Keep your eyes open for our digital ads on a device near you!

Did you know that the Y is a charity that helps people from all walks of life, at all ages and life stages? Explore all our programs and services and find the best options to keep you and your family shining bright.

All Programs